Tag: follow up emails

Scenario: When they offer to keep your information on file
Contributor: Bryan Kreuzberger, Founder of Breakthrough Email

In this case, the prospect might say, “Thanks for writing. I will keep your information on file. I will reach out if something changes.” Most of the time, they’re indirectly telling you they aren’t interested, but sometimes they just aren’t ready to talk yet.

Note from Bryan: I have never heard back from someone who said they will keep my information on file. I used to think that some day if I was patient they would come calling. Silly me.

Scenario: When they aren’t interested at this time
Contributor: Bryan Kreuzberger, Founder of Breakthrough Email

If someone says not at this time, it means that right now is not appropriate. So you need to figure out is what needs to change for it to be appropriate.

They might say, “We are not interested at this time. If anything changes, I will let you know.”

Scenario: When they ask you to follow up at a later date.
Contributor: Bryan Kreuzberger, Founder of Breakthrough Email

The prospect isn’t always ready to buy when you want them to but may ask you to follow up again later down the line. To speed up your sales cycle and increase the likelihood of reconnecting, schedule the meeting right away.

Scenario: When you’re in the same city as your prospect
Contributor: Scott Britton, Co-Founder of Troops

This email is great if you can’t get a prospect to commit to a meeting or a deal is stalled.

Scenario: You’ve already spoken with the prospect and want to provide value to keep the conversation going
Contributor: Jill Konrath, Sales Strategist and Author of bestselling books Agile Selling, SNAP Selling & Selling to Big Companies

The first time Jill used this strategy, she was not trying to get a response. She simply read an interesting article that was relevant to her prospect and she felt compelled to forward the article to him. He responded within the hour with a message asking for a meeting.

Scenario: Following up after a conversation and continuing the dialogue
Contributor: Amanda Holmes, CEO Chet Holmes International

Amanda, her team of consultants, and her clients use this template every time they write a follow-up letter. Amanda suggests you send a follow up within an hour of your meeting.

Scenario: When you give a demo but the prospect doesn’t purchase
Contributor: Amanda Holmes, CEO Chet Holmes International

This template was created when Amanda didn’t see the sales she expected after one of her webinars and was trying to figure out why. So she decided to ask.

Scenario: You’re trying to find a way to structure your sales email.
Contributor: Bryan Kreuzberger, Founder of Breakthrough Email

Many sales emails aren’t clear and don’t get the desired response from a prospect. This problem statement structure is a format you can use so your prospect understands what you are requesting.

Scenario: When you don’t know the next step
Contributor: Bryan Kreuzberger, Founder of Breakthrough Email

You might’ve gotten a response to your email, or got on a call, but didn’t set up the next steps to keep the conversation going. These two emails can help you get back on track.

Scenario: When your first conversation didn’t uncover a lot of information
Contributor: Dave Kurlan, CEO of Kurlan & Associates, Author of Baseline Selling

If your first conversation didn’t uncover a lot of information, you can open up the dialogue to speak more about their challenges using this email.