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The “Looking for Input” Email To Learn From Lost Opportunities

Scenario: You asked for permission to close their file and they said yes
Contributor: Bryan Kreuzberger, Founder of Breakthrough Email

What do you do once someone says no to you? It’s a learning opportunity. The email below is an example of how you can respond.

Your file is closed.


Thanks for your email. I closed your file. Since it is over, I have a quick question. Why is it you aren’t interested? Was it something I did?

If there is anyway I can improve, let me know. I’m always looking for input.

Thanks for your help,


What this email does well:
Subject line makes it clear that it isn’t a sales email
Lets them know it’s over and that you’ve heard them say “no”
Asks a short, easy-to-answer question






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