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The “Breakup Email” That Gets a 33% Response Rate

Scenario: When your prospect has ignored your numerous follow up attempts
Contributor: Katharine Derum, Sales Manager at HubSpot

When your prospect may have completely fallen off the map and ignored your multiple follow-up attempts, a breakup email can often do the trick.

Keeping information on file

Hi [NAME],

I’ve tried to reach you a few times to go over suggestions on improving [BUSINESS NEEDS], but haven’t heard back which tells me one of three things:

  • You’re all set with [BUSINESS NEED] and I should stop bothering you.
  • You’re still interested but haven’t had the time to get back to me yet.
  • You’ve fallen and can’t get up and in that case let me know and I’ll call someone to help you.

Please let me know which one as I’m starting to worry!


What this email does well:
Reminds the prospect what you want to help them
Lets the prospect easily say “no”
Injects some humor






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