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The “Breakup Email” That Gets a 33% Response Rate

Scenario: When your prospect has ignored your numerous follow up attempts
Contributor: Katharine Derum, Sales Manager at HubSpot

When your prospect may have completely fallen off the map and ignored your multiple follow-up attempts, a breakup email can often do the trick.

Keeping information on file

Hi [NAME],

I’ve tried to reach you a few times to go over suggestions on improving [BUSINESS NEEDS], but haven’t heard back which tells me one of three things:

  • You’re all set with [BUSINESS NEED] and I should stop bothering you.
  • You’re still interested but haven’t had the time to get back to me yet.
  • You’ve fallen and can’t get up and in that case let me know and I’ll call someone to help you.

Please let me know which one as I’m starting to worry!

[YOUR NAME]

What this email does well:
Reminds the prospect what you want to help them
Lets the prospect easily say “no”
Injects some humor

Source: https://offers.hubspot.com/25-proven-sales-email-templates

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