Scenario: When a prospect goes dark and you get a notification showing they might be interested again
Contributor: Mack McGee, Executive VP & Principal at Groove
Mack McGee was sure he would land a contract with a prestigious client, but they suddenly fell off the map. After multiple follow-ups and no response, he gave up. Nine months later, he received a HubSpot Sales email tracking notification indicating that this lead from nine months ago had reopened his last email. Mack sent him the follow-up email below which ended up closing a $100,000 deal he thought he had lost.