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The “Still Interested?” Email That Closed a $100,000 Deal with a Client That Went Dark

Scenario: When a prospect goes dark and you get a notification showing they might be interested again
Contributor: Mack McGee, Executive VP & Principal at Groove

Mack McGee was sure he would land a contract with a prestigious client, but they suddenly fell off the map. After multiple follow-ups and no response, he gave up. Nine months later, he received a HubSpot Sales email tracking notification indicating that this lead from nine months ago had reopened his last email. Mack sent him the follow-up email below which ended up closing a $100,000 deal he thought he had lost.

Still interested?

{CONTACT.FIRSTNAME},

Hope all is well. I had put a reminder in to check-in with you to see how things were going with the [NAME OF CAMPAIGN] initiatives. We had discussed a potential partnership a few months ago, but hadn’t been able to formalize our recommended engagement.

We would love to catch up and see if there are any opportunities to engage with you and help with your [DEPARTMENT (eCommerce, marketing, etc.) ] strategy. Let me know if you have some time to reconnect this week and catch up business owner to business owner on where you see things and I can provide some ideas on where we can help.

Look forward to hearing from you.

{CONTACT.OWNER_NAME}

What this email does well:
References a campaign initiative the prospect shared with him
Reminds the prospect of what they discussed before
Focuses on finding a way to help them, not finding out if they want to buy

Source: https://offers.hubspot.com/25-proven-sales-email-templates

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