The “Looking for Input” Email To Learn From Lost Opportunities
Scenario: You asked for permission to close their file and they said yesContributor: Bryan Kreuzberger, Founder of Breakthrough Email What do you do once someone says no to you? It’s a learning opportunity. The email below is an example of how you can respond.
The “Permission to Close Your File” Email That Gets a 76% Response Rate
Scenario: When prospects completely stop responding to your emailsContributor: Bryan Kreuzberger, Founder of Breakthrough Email Only use this email if you follow up with someone two or three times and don’t hear back. If used incorrectly, it may come off as threatening. The goal here is to re-connect with people who have completely halted communication with you. You […]
The “I Feel Like a Stalker” Email That Got a 70% Response Rate and Booked 30+ Silicon Valley Executives
Scenario: Your prospect hasn’t responded after multiple follow up emailsContributor: Lloyed Lobo, Co-Founder of Traction Conf and Head of Growth at Speakeasy.co
The “Breakup Email” That Gets a 33% Response Rate
Scenario: When your prospect has ignored your numerous follow up attemptsContributor: Katharine Derum, Sales Manager at HubSpot When your prospect may have completely fallen off the map and ignored your multiple follow-up attempts, a breakup email can often do the trick.
The “Keeping Your Information Counter” Email That Gets a 30% Response Rate
Scenario: When they offer to keep your information on fileContributor: Bryan Kreuzberger, Founder of Breakthrough Email In this case, the prospect might say, “Thanks for writing. I will keep your information on file. I will reach out if something changes.” Most of the time, they’re indirectly telling you they aren’t interested, but sometimes they just aren’t ready […]
The “What Would Need to Change” Email That Gets a 30% Response Rate
Scenario: When they aren’t interested at this timeContributor: Bryan Kreuzberger, Founder of Breakthrough Email If someone says not at this time, it means that right now is not appropriate. So you need to figure out is what needs to change for it to be appropriate. They might say, “We are not interested at this time. If anything changes, […]
The “Follow-Up Set Up” Email That Gets a 50% Response Rate
Scenario: When they ask you to follow up at a later date.Contributor: Bryan Kreuzberger, Founder of Breakthrough Email The prospect isn’t always ready to buy when you want them to but may ask you to follow up again later down the line. To speed up your sales cycle and increase the likelihood of reconnecting, schedule the meeting right away.
The “In the Neighborhood” Email That Gets In-Person Meetings
Scenario: When you’re in the same city as your prospectContributor: Scott Britton, Co-Founder of Troops This email is great if you can’t get a prospect to commit to a meeting or a deal is stalled.
The “Check Out This Useful Article” Email That Continues the Conversation
Scenario: You’ve already spoken with the prospect and want to provide value to keep the conversation goingContributor: Jill Konrath, Sales Strategist and Author of bestselling books Agile Selling, SNAP Selling & Selling to Big Companies The first time Jill used this strategy, she was not trying to get a response. She simply read an interesting article that was relevant to her […]