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A Full Email Sequence That Closed $100,000 in 30 Days

From First Touch, to Follow Up, to Break Up.

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The “Looking for Input” Email To Learn From Lost Opportunities

Scenario: You asked for permission to close their file and they said yes
Contributor: Bryan Kreuzberger, Founder of Breakthrough Email

What do you do once someone says no to you? It’s a learning opportunity. The email below is an example of how you can respond.

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The “Permission to Close Your File” Email That Gets a 76% Response Rate

Scenario: When prospects completely stop responding to your emails
Contributor: Bryan Kreuzberger, Founder of Breakthrough Email

Only use this email if you follow up with someone two or three times and don’t hear back. If used incorrectly, it may come off as threatening. The goal here is to re-connect with people who have completely halted communication with you. You shouldn’t use this email if you’re trying to start a relationship.

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The “I Feel Like a Stalker” Email That Got a 70% Response Rate and Booked 30+ Silicon Valley Executives

Scenario: Your prospect hasn’t responded after multiple follow up emails
Contributor: Lloyed Lobo, Co-Founder of Traction Conf and Head of Growth at Speakeasy.co

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The “Breakup Email” That Gets a 33% Response Rate

Scenario: When your prospect has ignored your numerous follow up attempts
Contributor: Katharine Derum, Sales Manager at HubSpot

When your prospect may have completely fallen off the map and ignored your multiple follow-up attempts, a breakup email can often do the trick.

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The “Keeping Your Information Counter” Email That Gets a 30% Response Rate

Scenario: When they offer to keep your information on file
Contributor: Bryan Kreuzberger, Founder of Breakthrough Email

In this case, the prospect might say, “Thanks for writing. I will keep your information on file. I will reach out if something changes.” Most of the time, they’re indirectly telling you they aren’t interested, but sometimes they just aren’t ready to talk yet.

Note from Bryan: I have never heard back from someone who said they will keep my information on file. I used to think that some day if I was patient they would come calling. Silly me.

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The “What Would Need to Change” Email That Gets a 30% Response Rate

Scenario: When they aren’t interested at this time
Contributor: Bryan Kreuzberger, Founder of Breakthrough Email

If someone says not at this time, it means that right now is not appropriate. So you need to figure out is what needs to change for it to be appropriate.

They might say, “We are not interested at this time. If anything changes, I will let you know.”

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The “Follow-Up Set Up” Email That Gets a 50% Response Rate

Scenario: When they ask you to follow up at a later date.
Contributor: Bryan Kreuzberger, Founder of Breakthrough Email

The prospect isn’t always ready to buy when you want them to but may ask you to follow up again later down the line. To speed up your sales cycle and increase the likelihood of reconnecting, schedule the meeting right away.

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The “In the Neighborhood” Email That Gets In-Person Meetings

Scenario: When you’re in the same city as your prospect
Contributor: Scott Britton, Co-Founder of Troops

This email is great if you can’t get a prospect to commit to a meeting or a deal is stalled.

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The “Check Out This Useful Article” Email That Continues the Conversation

Scenario: You’ve already spoken with the prospect and want to provide value to keep the conversation going
Contributor: Jill Konrath, Sales Strategist and Author of bestselling books Agile SellingSNAP Selling & Selling to Big Companies

The first time Jill used this strategy, she was not trying to get a response. She simply read an interesting article that was relevant to her prospect and she felt compelled to forward the article to him. He responded within the hour with a message asking for a meeting.